Verizon
Global brand identity refresh for Verizon that launched in June 2024. Designed in collaboration with Turner Duckworth SF and Verizon.
The glowing “sun” V reflects back on Verizon’s name—a portmanteau of veritas and horizon.
In addition to a custom version of Neue Haas Grotesk designed by Monotype, the identity featured an updated photography style and color palette that was combined with bold typography.
“Verizon is a strong, trusted brand that plays a critical role in people’s lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible.”
—Verizon CMO, Leslie Berland
The refresh was also applied across all of Verizon’s B2B segment as well.
Through flexible plans, the brand empowers consumers
to choose how they want to be entertained and informed.
Updated signage at Verizon’s flagship store in NYC.
Monotype designed a custom cut of Neue Haas Grotesk
in 3 weights for both display and text use.
The V lettermark also becomes a portal into the world of
Verizon by highlighting all of the things Verizon has to offer.
The scalable identity is also flexible enough to include holiday campaigns, collaborations and brand activations.
Agency:
Turner Duckworth SF
Client:
Verizon
Sector:
Tech, B2B/B2C
Type:
Brand Identity
Position:
Senior Designer
What I Did:
Logo Design
Visual Identity
Graphics Creation
Apparel Design
B2B Design
Brand Research
Team:
Chris Garvey, ECD
Jared Britton, CD
Dan Kennington, CD
Oliver Lo, DD
Katie Barger, Sr. Designer
Matt Knight, Sr. Designer
Bennett Wantz, Designer
Eli Walters, Designer
Michael Bagnardi, Designer
Daphne Huang, Designer
Verizon
Monotype
Press:
Ad Age︎︎︎
Adweek︎︎︎
Fast Company︎︎︎
USA Today︎︎︎
MSN︎︎︎
Turner Duckworth SF
Client:
Verizon
Sector:
Tech, B2B/B2C
Type:
Brand Identity
Position:
Senior Designer
What I Did:
Logo Design
Visual Identity
Graphics Creation
Apparel Design
B2B Design
Brand Research
Team:
Chris Garvey, ECD
Jared Britton, CD
Dan Kennington, CD
Oliver Lo, DD
Katie Barger, Sr. Designer
Matt Knight, Sr. Designer
Bennett Wantz, Designer
Eli Walters, Designer
Michael Bagnardi, Designer
Daphne Huang, Designer
Verizon
Monotype
Press:
Ad Age︎︎︎
Adweek︎︎︎
Fast Company︎︎︎
USA Today︎︎︎
MSN︎︎︎
Challenge:
Reposition Verizon in a way that modernizes the brand while also preserving its heritage and showcasing all of its current product offerings. As a data, content and network provider, how can we make the invisible, visible?
Insight:
During consumer testing, there was 99% brand recognition but only 30% of people were able to recognize the existing checkmark icon that was designed by Pentagram as belonging to Verizon.
Solution:
The existing monochromatic wordmark and check icon was replaced with an updated glowing ‘V’ lettermark and color wordmark that better captured the contemporary power, energy and spirit of the brand. The flexibility of the lettermark also speaks to the personalized and customizable nature of the brand for consumers. New, dynamic, graphic patterns, a vibrant color palette and photography style supplemented the new visual brand language while remaining grounded in the brands roots of Swiss Modernism. The new branding pulls inspiration from the company’s heritage while infusing the contemporary energy and personal experience of everything Verizon offers as a leading technology brand.
Result:
The new mark and identity was launched globally across the entire Verizon brand in June 2024 and injects new life, energy and flexibility into a brand that had become outdated, unrecognizable and constrained. The identity attracted significant online chatter and attention from several major media outlets.
Reposition Verizon in a way that modernizes the brand while also preserving its heritage and showcasing all of its current product offerings. As a data, content and network provider, how can we make the invisible, visible?
Insight:
During consumer testing, there was 99% brand recognition but only 30% of people were able to recognize the existing checkmark icon that was designed by Pentagram as belonging to Verizon.
Solution:
The existing monochromatic wordmark and check icon was replaced with an updated glowing ‘V’ lettermark and color wordmark that better captured the contemporary power, energy and spirit of the brand. The flexibility of the lettermark also speaks to the personalized and customizable nature of the brand for consumers. New, dynamic, graphic patterns, a vibrant color palette and photography style supplemented the new visual brand language while remaining grounded in the brands roots of Swiss Modernism. The new branding pulls inspiration from the company’s heritage while infusing the contemporary energy and personal experience of everything Verizon offers as a leading technology brand.
Result:
The new mark and identity was launched globally across the entire Verizon brand in June 2024 and injects new life, energy and flexibility into a brand that had become outdated, unrecognizable and constrained. The identity attracted significant online chatter and attention from several major media outlets.